1) Stop Bribing Them
We’re more motivated by the need for autonomy, mastery and purpose. If it serves people’s self interests they are more likely to act, simple as that …
2) Make Them Feel Something
We rarely do anything we don’t feel and it’s very hard to resist things we do feel. It’s how your brain is structured.
3) Emphasize Progress
The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity. A consistent amount of minor success produces much more happiness than occasionally bagging an elephant.
4) Form a Cult (Well, Almost)
Not literally. No funky robes or animal sacrifice necessary. But what else unites a cult?
Shared belief. A story … a group unified by a provocative idea.
In short …
Good thinking starts with strong feelings.